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LATE NIGHT HYPE SHOW


COLLEGE RADIO WAS AN IMPORTANT PART OF MY CHILDHOOD GROWING UP OUTSIDE OF MILWAUKEE, WISCONSIN IN THE PRE-INTERNET RADIO LATE 90S. 91.7 WMSE IS REALLY WHERE I CUT MY TEETH AND IN A LOT OF WAYS I CAN KIND OF TRACE IT ALL BACK TO THOSE HEARTLAND NIGHTS, ALONE WITH THE RADIO. PUNK ROCK, RAP, RAVE – ALL THAT SHIT.

THE LATE NIGHT HYPE SHOW ON WMSE WAS AT THE FOREFRONT OF A REAL MIDWESTERN INDIE RAP BOOM. WEIRD TO THINK ABOUT AN ERA WHEN ANTICON AND EMINEM WERE IN THE SAME CULTURAL ZONE, BUT IT HAPPENED. IN A WAY THE CURRENT RAP CLIMATE FEELS A LITTLE BIT SIMILAR. CONFUSING BUT FUN.

NOW 10+ YEARS HAVE PASSED AND THE LATE NIGHT HYPE SHOW ARCHIVES ARE ONLINE. RADIO RIPS, VHS FREESTYLES – ALL THAT SHIT. FUNNY TO LISTEN BACK AND HEAR CERTAIN “BACKPACKER” CLICHES BUT FUCK IT, IT WAS A TIME AND A PLACE AND I WAS FUCKING 12. IN THE END, THE MUSIC IS ALL THAT MATTERS AND A LOT OF IT WAS (AND STILL IS) FUCKING BANGING.

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